market research

noun

: research into the size, location, and makeup of a product market

market researcher noun

Examples of market research in a Sentence

Recent Examples on the Web

New gadgets in the wearables market are vying to build a new category of devices, but the most futuristic gadgets today aren’t necessarily what the consumer wants, said Avi Greengart, founder and tech analyst at market research firm Techsponential. — Samantha Subin, CNBC, 4 Oct. 2026

According to a new report on eating patterns in America by market research company Circana, nearly half of US adults are actively trying to consume more protein, from bars to whey powder to chicken breasts night after night. — Emily Laurence Sardinha, Bon Appetit Magazine, 3 Oct. 2026

And then there was a data point shared by Spanish consulting and market research firm GECA, based on Teleformat data, which saw Iberseries attendees taking photos on their mobiles or jotting down the info. — Georg Szalai, HollywoodReporter, 2 Oct. 2026

Instead of relying primarily on broad demographic data or historical market research, organizations can now understand which communities drive momentum inside a market. — Jeremy Barnett, Forbes.com, 29 Sep. 2026

Word History

First Known Use

1920, in the meaning defined above

Rhymes for market research

• birch
• lurch
• perch
• search
• interchurch